SEO is the phantom of digital marketing. Everyone knows that it exists, but most brands have no idea how to implement it successfully. Without question, you have to optimize your website to reach the top of Google and scale your business.
At JWeis Marketing, we are SEO experts that get results.
What is SEO?
Search Engine Optimization is the process of ensuring a website can be found organically in search engines for words and phrases congruent to what the site is offering. In many respects, it’s simply quality control for websites. You do this in hopes that the search engine (like Google) will display your website as a top result on the search engine results page.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are relevant to what the user is searching for. To get more results, search engines will often scan or “crawl” through websites to determine the relevancy of the content, ease of navigation, reputable and active links, and overall user-friendliness. Search engines reward user-friendly sites with a higher rank in search engine queries.
In fact, Google performed 595,429 search quality tests in 2018 to evaluate the quality of search results based on the expertise, authoritativeness, and trustworthiness of the content.
Why Does it Matter?
Most notably, you need SEO to boost your rankings on Google and help customers know you exist. Users approach a search engine looking for a resource, a product, or service to address a need they have. Your brand has an opportunity to solve that need and add more to your bottom line. Based on data from SEOTribunal.com, we can conclude there are approximately 5.4 billion Google searches per day. Is your website optimized for customers?
Next, showing up in the top ranks of a search engine communicates to users that you are a trustworthy source. In the digital age, reliability is a key determining factor in landing and retaining customers. If your website is hidden on page eight of Google Search results, has a poorly designed website, and displays inaccurate content, potential customers are going to search for somewhere else to take their business.
You’ll get more traffic and more traffic means potential customers. This isn’t limited to online customers. Increased web traffic will lead to more foot traffic in your physical location. If you’ve claimed your business and updated it on Google, customers can easily access your hours of operation, reviews, address, phone number, and website.
Where Should I Start?
Do your homework and learn what type of content your customers are looking for. Think of all the ways a user might try to search for your brand: acronyms, location differentiators, keywords or phrases, and more. It’s beneficial to conduct a self-audit of your website to rate the relevancy of your content.
- Is it easy for a first-time user to navigate my website?
- Am I using pertinent, working links?
- Am I providing new, relevant content regularly?
- Is my website HTTPS?
- Are my meta-tags optimized?
- Does my website provide its intended value to visitors?
If you are unsure of the answers in the self-audit, you are a candidate that needs an SEO expert.
How We Can Help?
At JWeis Marketing, we’re experts adapting to Google’s algorithms as they ebb and flow to meet quality standards. We know that increasing your online visibility is not a one size fits all solution. We’ll start building awareness of your brand from the bottom up and opening up the most powerful source to get you noticed online.
If you are ready to buckle in for the ride, we can get you to the #1 spot on Google.
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