Whether your company is thriving or struggling to get by, and an uptick in sales can help you get more dough in the bank. If your current marketing strategies aren’t working or hitting a plateau, here’s a solution for you.
Produce more video content.
Regardless of your industry, video content is proven to turn leads into customers. Video humanizes your industry and dilutes the hum-drum up written words into an interesting, consumable piece of content. And, by 2019, internet video traffic will account for 80% of all consumer internet traffic.
What are the benefits of using video content? You’ll increase your website traffic, enhance interactions with your customers, grow your email list, get more followers on social media, expose your brand to a wider audience, and promote new products or services. All of these will lead to more sales.
Here are some ways you can start using video today to pad your bottom line…
Start a YouTube Channel
Use YouTube as your central video hub to house all of your video content. You can upload tutorials, commercials, webinars, vlogs, and more. Each video can be stored in a playlist to help consumers locate what they are looking for. Be patient. It can take years to grow a YouTube subscriber list, but you have to start producing video to stay in the marketing game. Using YouTube also makes it easier to share videos on other marketing platforms.
Share on Social Media
You should be using your social media daily to promote your products and services, and you need to fold in video as a part of the weekly content. Social media platforms are used by one-in-three people in the world and more than two-thirds of all internet users. Social media is the place to deepen your connection with consumers!
Use Them On Your Website
What’s the first thing people see when they visit your website? Too many words on the page can be confusing and unappealing. You shouldn’t have lots of long paragraphs explaining how your company operates.
Instead, use video content. Think about using an introductory video about your company, such as a commercial. If you need an example, just browse our home page to see how we’re using video to enhance the customer experience.
You can also replace blogs with videos if you have the creative capacity to do so. Filming tutorials and tips for your consumers can skyrocket views, and you can add a short blog post beneath each video.
Go Live on Facebook
This recommendation is always one that induces fear right off the bat – live video? Facebook live one of the best ways you can engage with your Facebook followers in real-time. Viewers have a chance to comment on your live stream, and they’ll get an instant notification when you go live (unless they decide to opt-out over time).
Try to host a giveaway or Q&A with your customers. Or, a simple “day in the life” of your brand, walking viewers through what’s happening that day. You’ll be surprised how much you’ll learn about your customers on a live! And it’s free marketing research!
Use Instagram Stories
Instagram stories expire after 24 hours, so post several each day to keep your brand fresh in the minds of your followers. Stories appear at the top of everyone’s homepage, and anyone who follows you will see you have a story posted that day. Instagram also has live video and IG TV that are ideal for hosting video content.
We recommend adding some stories, like FAQ, reviews, how to book appointments, and more to your featured stories. These short videos are meant to be evergreen content for first-time users to get to know your brand and will live permanently on your profile page.
Those of you looking for an easy way to get more sales for your business need to start creating more video content. In addition to sharing pre-recorded videos, take advantage of live video streams. Video is proven to improve sales and humanize the relationships between consumers and brands.
Video content is the way of the future for marketing, and we’re doing it a JWeis Marketing. If you need a professionally produced commercial or other videos, we can do all the dirty work. Hit us up for a free consult.
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